Origin Story.

Welcome to Integrative Fitness Training (IFT), where we believe in the power of movement to transform lives. Founded in 2017 with a strong passion dedicated to cultivating a holistic approach to fitness, IFT aims to bridge the gap between elite performance and fitness coaching, and the general public.

My name is Alex Kirkup, Owner and Lead Performance Coach at IFT.

Holding a Master's degree in Performance Coaching from the University of South Wales, as well as being recognised Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, I’m driven by a vision to democratise the commonly limited world of Strength and Conditioning. I founded IFT with the goal of making a movement-focused approach to health and fitness accessible to everyone. Rooted in evidence-based practices and cutting-edge research, our training methods aim to optimise performance, prevent injuries, and enhance overall well-being.

At IFT, we understand that physical capabilities go far beyond the confines of a traditional gym environment. While traditional gym workouts can be effective for some, they often neglect the full spectrum of human movement potential. Our approach is founded on the belief that movement is a fundamental aspect of human nature that deserves to be nurtured and developed.

By combining insights from various disciplines, including strength and conditioning, rehabilitation, sports science, and technology, we have developed a unique training methodology that integrates these areas of research. We believe that true physical transformation can only be achieved when all of these elements are in alignment.

As a passionate and highly qualified coach, I’m committed to guiding you on your journey towards optimal performance and well-being. Whether you are an athlete looking to enhance your performance, or an individual seeking to improve your overall fitness, IFT is here to empower you and help you reach your goals.

Through our comprehensive programs, we aim to develop strength, power, mobility, stability, and endurance. We prioritise injury prevention, longevity, and tailor our training to meet the unique needs and abilities of each individual. Our aim is not just to help you achieve short-term goals; we want to equip you with the skills and knowledge to lead a vibrant, active, and fulfilling life in the long run.

We invite you to join the IFT community and experience the transformative power of our movement-focused approach to strength and conditioning. Through our personalised training programs, expert guidance, and unwavering support, we strive to empower individuals from all walks of life to unleash their fullest potential.

At IFT, movement is not just a means to an end; it's a way of life. Let us embark on this powerful journey together, and unlock your true physical potential, one session at a time.